Guerrilla Marketing is the most whacky, wild-west version of modern marketing. It's marketing that has such a dramatic presence that makes every passerby say "Did you see that thing? OMG!" In just 2 mins, I'll show you the most innovative ads you wish you'd have come up with:
1. King Kong This marketing campaign for King Kong had people snapping photos and sharing their experiences about these huge feet all over social
2. Durex You understand what Durex is implying with this ad, don't you?
3. Frontline Frontline, the makers of flea and tick prevention products for dogs, were able to fill the entire floor of this ample public space with this image.
4. Burn 60 Burn 60 makes creative use of a drawstring bag in this physical piece of guerrilla marketing to promote its weight loss products.
5. Axe Body Spray Axe Body Spray uses simple custom stickers attached to the classic “exit man” signs. This is one of my all-time favorites!
6. Discovery Channel They remind beachgoers about upcoming Shark Week by placing these bitten boards along beaches. They certainly stand out!
7. Weight Watchers Their magazine advertisement changes shape as users remove perforated pieces.
8. Ikea This crazy ad reminds stair goers of how IKEA furniture works to save space in your home. So darn clever!
9. Copenhagen Zoo The Copenhagen Zoo covers a local bus in a custom design, which attracts eyeballs all over the city. This would definitely distract me if I was driving by! Almost unsafe...
10. Colgate Colgate creates toothbrush-shaped wooden popsicle sticks to insert into ice cream bars, reminding people of the importance of brushing.
11. Tyskie Tyskie beer turns a door handle into a call for a cold brew.
12. Duracell Duracell adds its flashlight posters to illuminated areas, reminding users of the power of Duracell.
13. McDonalds This “fries crossing” is one of the most memorable street art campaigns for the brand. I get hungry looking at this pic haha.
14. IT IT was a horror movie in which the clown with the red balloon scares children, and this ad was an inspiration from a scene of the movie. I saw one of these in NYC, IT was creepy.
15. Dracula Their billboard was designed to be minimalistic, with red text on a white background with a few bloody stakes. However, like its subject, the billboard changed completely every time night fell.
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