Mark Zuckerberg is building something TERRIFYING.
In a 2-hour talk with Theo Von, he revealed what he's working on...
He claims it's "almost like mind control."
And it will be available in 4 years.
I'll save you the 2-hour pod. Here's what Zuck's betting B on:
In 2004, Zuckerberg launched Facebook, connecting people digitally.
By 2021, he renamed it Meta and invested billions—despite stock dropping 70%.
Wall Street called it wasteful. The internet mocked him.
Yet he persisted for one surprising reason...
Zuck isn't playing the same game as other tech giants.
While Google and OpenAI battle for smarter chatbots, Meta solves a different problem:
Moving AI from screens into the physical world.
And here's how he plans to do it...
Zuck sees glasses as the perfect AI delivery system.
We have to check phones and laptops constantly...
But glasses stay on us all day, hands-free, seeing our world in real-time.
This idea is worryingly good:
Think about screens in your home—TV, computer, phone.
Now imagine them vanishing, replaced by holograms only you see.
Your wall becomes Netflix.
Your desk transforms into spreadsheets.
This is the not-so-distant future we will be living in...
Remember how quickly flip phones vanished when smartphones arrived?
Zuck believes that the same transformation is coming to eyewear.
And regular glasses will seem as outdated as rotary phones once AI glasses emerge.
But the timeline he shared next stunned everyone:
"I'm hoping to have that in a few years... hopefully closer to four or even less."
This timeline isn't just ambitious—it's industry-shattering.
Most current AR companies target 7-10 years for mainstream products.
But there's an even more revolutionary component:
Neural interfaces, in the form of wristbands.
"The neural interface aspect is almost like mind control," Zuck explained.
You won't have to physically control anything; Meta's wristbands will be able to read your mind and do things for you.
Here's how this works:
Your brain sends electrical signals down your nerves to areas in your body.
But Meta's wristband intercepts these signals and reads your intention to move.
The AI then translates this into action... and moves the objects in VR.
Imagine the possibilities:
Playing virtual piano on any surface.
Typing emails by thought while walking.
And if the AI is integrated into your home, adjusting your thermostat by thinking "warmer."
But Meta's AI differs from competitors in another way:
ChatGPT feels like a helpful robot. Zuck wants AI that feels like a friend.
Meta's AI will get to know you, laugh with you, and relate to you.
It's not just serving information—it's sharing your life.
But the most revealing insight from this pod was something more personal:
In the interview, we saw a transformed Zuckerberg.
He exposed the human side to himself—not the awkward CEO we all knew.
But someone who fights MMA, builds projects for his wife, and has real, human hobbies.
His insights into his family life show us he is a real person...
We now see that family is a huge part of his life (being a father of 3).
He says his middle child is constantly creating things.
His sister teases him for "raw dogging reality"—Zuck avoids caffeine or anything that chemically changes his mind.
This serves a strategic purpose:
This personal evolution isn't just interesting—it's calculated.
When a "robot CEO" talks about neural interfaces, people are scared.
But when a family man with values and interests talks about it, people can relate....
You can spot this pattern in all of the biggest brands:
In a world full of distrust and fake corporate personas, authenticity is in short supply.
Today's most influential people are the most authentic.
Think Elon Musk. Mr Beast. The Kardashians.
They all have one thing in common...
They built a strong personal brand that:
• Gives founders confidence to invest
• Attracts talent who are aligned with their values
• Gives customers a reason to care about their brand
On autopilot.
The best part? You can start building your personal brand today...
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Thanks for reading! A bit about me:
2 years ago, I cofounded @ThoughtleadrX — a premium personal branding agency for world-class founders, executives, and investors to dominate socials.
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Image creds: Theo Von/YouTube
(screenshot directly from youtube video)
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