Our AI ad for David Beckham’s company, IM8, just got 35 million views ONE DAY on IG.
Check out the process for how we made an AI twin of Aryna Sabalenka (#1 tennis player in the world) and then aired it in Times Square for the US Open.
Full prompts and process below 👇🧵
IM8 came to us with a wild idea. They wanted their version of Neo’s “Choice” scene in the Matrix, but centered on their brand ambassador, Aryna.
@natedern crafted a fantastic script, and our director @TheoDudley created a comprehensive treatment to bring it to life.
We then created a Figma board so we could collaborate with our Digital DPs, @bygen_ai and @josh_tep.
Theo created a shotlist, references for each scene and then Bygen and Josh uploaded those images as style references in Midjourney/Gemini and then worked with Gemini to create prompts for each shot.
Prompt:
An extreme close-up of a woman resembling Aryna Sabalenka, framed tightly from mid-forehead to just above the upper lip. Her eyes are cast slightly downward with a calm, contemplative intensity. The lighting is stark and cold but we don't see it's source--icy blue and softly diffused. Cool tones brush across her skin, revealing every pore and lash with subtle clarity. She looks straight at the camera. Her features are strong yet serene, the reflections in her irises hinting at a cold, metallic space beyond. The frame feels atmospheric, cinematic, and intimate--like a pivotal moment in a high-budget sci-fi film.
Aryna wasn’t able to film in person, so we used @ideogram_ai to create her digital twin. We uploaded a shot of her and then prompted her to drink IM8.
We also cloned her voice at the end using @elevenlabsio to get her to say the final line, “The best choose the best”.
Theo selected the final shots and then began animating them with our animation expert, @olgabrnv.
We used a mix of Veo 3 and Kling for most of the shots. Because there were no speaking lines on camera, it was much easier to avoid the telltale “AI look”.
I always say that your video lives or dies in the opening shot.
This was the only time we have ever used a JSON prompt.
We took the famous Ikea prompt and then tweaked it with Gemini to reformat it to a shape similar to the IM8 logo and then a transition into a shot of the circulatory system.
I can’t find the prompt but you can see the ikea one here:
prompt_name: "IKEA Empty Room Assembly"
base_style: "cinematic, photorealistic, 4K"
aspect_ratio: "16:9"
room_description: "An empty, large, sunlit Scandinavian room with white walls and light wood floors."
camera_setup: "A single, fixed, wide-angle shot. The camera does not move for the entire 8-second duration."
key_elements:
- "A sealed IKEA box with logo visible"
assembled_elements:
- "bed with white duvet"
- "yellow IKEA throw blanket"
- "bedside tables"
- "lamps"
- "wardrobe"
- "shelves"
- "mirror"
- "art"
- "rug"
- "curtains"
- "potted plants"
negative_prompts: ["no people", "no text overlays", "no distracting music"]
timeline:
- sequence: 1
timestamp: "00:00-00:01"
action: "In the center of the otherwise empty room, a sealed IKEA box sits on the floor and begins to tremble gently."
audio: "Low, subtle rumbling sound. The echo of a large, empty room."
- sequence: 2
timestamp: "00:01-00:02"
action: "The box seams burst open with a puff of cardboard dust."
audio: "A sharp 'POP' sound, followed by tearing cardboard."
- sequence: 3
timestamp: "00:02-00:06"
action: "Hyper-lapse: From the fixed wide perspective, furniture pieces fly out of the box and assemble themselves, creating all the items from the 'assembled_elements' list."
audio: "A cascade of satisfying, fast-paced ASMR sounds: whirring, clicking, wood snapping into place."
- sequence: 4
timestamp: "00:06-00:08"
action: "The final piece—the yellow throw blanket—gracefully lands on the newly formed bed. The room is now perfectly furnished and serene. All motion ceases."
audio: "All chaotic sounds stop. A single, soft 'fwoomp' as the blanket lands. The sound of a furnished, quiet room."
The video went from ‘good’ to ‘great’ by choosing THE BEST editor in the world.
This project would not have been the same without the incredible edit, transitions, color and sound design that he added.
Thank you Nick (redacted) for the insane edit!
I did the voiceover, using @elevenlabsio's "Voicechanger" mode and chose a preset voice that finally gave my pipes some low range and grit!
And then we launched it yesterday in Times Square!
And a day later, it has 35M views on the IG post!
Huge thank you to @im8health and Danny Yeung for trusting us with this ad (and sending our team at http://www.genre.ai tasty samples!)
Theo and the team crushed it! The best choose the best!
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Want to see more viral AI video breakdowns?
Check out this recent one we did for Ramp!
https://x.com/PJaccetturo/status/1958399189861441918
Update from IM8:
I asked and they said they only spent $10K boosting the post on IG.
The 40M+ views were helped a lot by their big influencer partners (Beckham, Aryna and their health community) all sharing it a ton.
