Bilawal Sidhu avatar

Bilawal Sidhu

@bilawalsidhu

8/4/2025, 5:47:11 PM

In this deep dive, I interview Canva Co-founder & CPO Cameron Adams about how the company went from a web-based underdog to the OS for visual content, used by over 240M people every month. 

Some topics we explore:
1. Why Canva is used by over 240M people every month.
2. The 3-tier Canva AI strategy: deep tech, partnerships, and marketplace.
3. How they're bringing AI video and code generation to their platform. 
3. How batch creation and real-time analytics enable mass personalization.
5. Why Canva believes the future of design isn’t about features, but outcomes.

Whether you're a founder, designer, or product nerd, this is a masterclass in scaling creativity at global scale.

CHAPTERS
00:00 – Canva’s $32B Empire the future of Design
02:26 – Design for Everyone: Canva’s Origin Story
04:19 – Why Canva Bet on the Web
07:29 – How Have Canva Users Changed Over the Years?
12:14 – Why Canva Isn’t Just Unbundling Adobe
14:50 – Canva’s AI Strategy Explained
18:12 – What Does Designing With AI Look Like?
22:55 – Scaling Content with Sheets, Data, and AI
27:17 – What is Canva Code?
29:38 – How Does Canva Fit Into Today's AI Ecosystem?
32:35 – Why Adobe and Microsoft Should Be Worried
37:52 – Will Canva Expand Into Video Creation?
41:10 – Will AI Eliminate or Expand Creative Jobs?
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