Look at this guy.
He’s a factory worker who became a millionaire as a fun social experiment.
Somehow at 24, he makes $10M a year without saying a word.
The story of Khaby Lame and what happened next: https://t.co/bbKcyV0Pae
@KhabyLame and his family immigrated from Senegal to Italy seeking a better life.
He struggled with dyslexia and was rejected from schools.
During the pandemic, he lost his factory job and was forced to move back in with his family https://t.co/6DOVGGDWYx
20-year-old Khaby downloaded TikTok out of boredom in March 2020.
He started creating short, simple videos mocking overly complicated life hacks.
His silent, universally understandable humor struck a chord with his audience.
Bang! He went viral. https://t.co/6cBYitjWWF
Khaby's genius formula:
• Videos are short, sweet, and easy to grasp
• Not speaking allows his content to transcend language barriers
• His relatable humor and expressive reactions resonate globally
In Khaby's own words:"My video is simple and easy. That's it. It's magic." https://t.co/BixuWB78sU
Khaby grew from 0 to 150M+ followers in under 2 years
At first, only his dad & neighbor watched his videos.
But suddenly, his follower count exploded, making him one of the fastest-growing creators in history.
Now he's the 2nd most-followed TikToker with over 2.4B likes. https://t.co/7Zn7TlEGtp
Khaby's global appeal attracts top brands like:
• Hugo Boss ($450K per post)
• Binance ($450K)
• NBA ($300K)
He reportedly makes up to $750K per sponsored post.
His income today is a far cry from his $1K/month factory job. https://t.co/qa0xxpJlt0
What gives Khaby the edge?
• Content appeals globally because it doesn't require speaking
• Massive following spanning North America, Europe, Asia, Middle East
• While other influencers are limited by language, Khaby's silent videos captivate all. See — no talking required: https://t.co/lo9Y2WmqpE
Khaby dreams of Hollywood and beyond.
Now, he spends 3 hrs/day studying English to pursue his dream of becoming an actor and director.
He premiered his directorial debut short film at a prestigious Italian film festival.
Khaby at the Venice film festival: https://t.co/A3TYf3vfwo
What we can learn from Khaby:
• Consistency is key – keep creating even when no one's watching
• Find ways to appeal to a broad audience by transcending barriers
• Use your platform to pursue your wildest dreams
• You can make it big with just a phone and the internet
The creator economy is a great equalizer.
Anyone from anywhere can make it massive.
Find your unique style. Stay consistent. Think universal.
And leverage the power of social media to change your life
If a factory worker can turn his X account into a $10M machine, so can you.
Get "The Art of Twitter" — the proven guide to turning posts into profit.
Forget theory. Learn how real creators are building businesses 280 characters at a time.
https://t.co/I7hQGuK7Mo
Read my other thread here 👇
https://t.co/3PiCKKn9yy
