China spent $100M on the 2008 Olympics opening ceremony & everyone thought it was a waste.
But China saw something no one else did.
15 years later, it's considered the greatest investment in Olympic history.
Everyone needs to understand why it worked:
First, some context:
The 2008 Beijing Olympics were China's moment to showcase itself to the world.
At $100M, it was the most expensive opening ceremony in Olympic history at the time.
But China had a vision that went far beyond just one night:
The scale was unprecedented:
• 15,000 performers
• A giant 147m x 22m LED screen on the stadium floor
• 29 giant firework "footprints" traveling across Beijing
• 3,000 LED beanbags creating a "human" LED display
But the real genius was in the storytelling... Here's why:
The show presented 5,000 years of Chinese history in just over 4 hours.
From the invention of paper to the Silk Road, to modern achievements.
But this wasn't just entertainment. It was branding — on a massive scale...
The message was clear:
China was no longer just the "world's factory."
It was a modern, technologically advanced nation.
One with a rich cultural heritage and global ambitions.
And the world was watching...
The numbers were staggering:
An estimated 2 billion people worldwide watched the ceremony (nearly 30% of the world's population at the time.
In the US alone, 34.2 million viewers tuned in.
And that's despite it airing in the morning due to time differences.
The impact:
Global perceptions of China shifted.
A BBC World Service poll found improved views of China in 17 out of 21 countries surveyed.
Tourism to China surged, with Beijing seeing an increase in international visitors in 2009.
But it wasn't just about impressing foreigners...
The ceremony was a source of immense national pride for Chinese citizens.
It united the country behind a common achievement.
This domestic impact was perhaps even more valuable than the international one.
And the business world took note:
In the years following, many multinational companies expanded their presence in China.
Foreign direct investment in China grew from $100 billion in 2008 to $126 billion in 2015.
But the true genius was in the ROI...
Consider this:
The $100M spent on the ceremony was just 0.23% of the total $44 billion Olympics budget.
Yet it generated an estimated billions in tourism revenue & investment for Beijing.
Not to mention the value of improved global perceptions and national unity.
The takeaway for you:
Never underestimate the value of investing in your brand.
Today, we're driven by ROIs and leads generated. But the value of a brand exceeds all that.
Don't get me wrong: Building a brand WILL generate sales, investment, and new hires.
But it's even bigger:
A strong brand gives you authority. It positions you as a thought leader. An aspiration.
As an individual, investment in your personal brand is one of the best investments you can make.
Not for the ROI. But for the intangible benefits — just like China's did.
It's up to you...
If you want to build a profitable online business in 2025, start by thinking like a strategist—not just a creator.
Just like China used the Olympics to shape global perception, you can use Twitter to position yourself, build credibility, and attract money.
"The Art of Twitter" teaches you how to turn attention into income using simple, proven methods.
You're already on X. Now use it with intent.
Your first $1 is waiting.
https://gumroad.com/a/899764435/XFFpt
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