George M avatar

George M

@GeorgeM_Growth

6/6/2025, 9:46:37 AM

They had just $35K to shoot a horror film.

No stars. No studio. No ads.

Hollywood mocked them

Then it made $250M and changed movie marketing forever.

Here’s the greatest guerrilla stunt in film history: 🧵 https://t.co/eY9LNj9hdm
The year was 1999.

No YouTube. No TikTok. No viral playbooks.

Three indie filmmakers had a wild idea:

→ Film a fake documentary.
→ Make it look real.
→ Trick the internet into believing it. https://t.co/YpM1spt8SL
They cast total unknowns.

Used handheld cameras.

Gave no script — just outlines.

The actors improvised everything.

The result?

A disturbing, ultra-realistic “found footage” nightmare. https://t.co/04VLtjMX1Z
But the genius wasn’t the film.

It was the marketing.

They didn’t make a trailer.

They made a missing persons report.
They built a website.

Not to promote the film—

But to say three students disappeared in the woods.

It had:

- Photos of the missing
- Fake news clippings
- Police reports
- Lore of the Blair Witch

It felt real. https://t.co/7wvUtvM88b
Then they hit internet forums.

No promotion. No trailers. No hype.

Just whispers:

“Have you seen this?” “Is it real?”

The internet took the bait. https://t.co/vbvvD5RlRT
Right before release—

They aired a fake documentary on TV:

“Curse of the Blair Witch.”

Viewers were hooked.

Just in time for the premiere. https://t.co/IT7zCl8wu8
Things got wild:

- IMDb pages were wiped
- The actors hid for months
- Even critics weren’t sure if it was real

Everyone was asking:

“Is this a documentary or a horror movie?” https://t.co/5tocBQ5ZNZ
No celebrities.

No press junkets.

No million-dollar campaigns.

Just a brilliant myth—

And a curious internet that spread it like wildfire. https://t.co/BTBH8q060n
- Budget: $35,000
- Revenue: $250,000,000

A 714,000% return.

Still one of the most profitable movies ever made.
It wasn’t luck.

It was marketing as myth-making.

They didn’t just sell a film—

They sold suspicion.

Then let the internet run with it.
The Blair Witch Project didn’t go viral.

It invented virality.

💡 Lesson:

You don’t need millions.

You need a story people can’t ignore.

Subscribe to https://t.co/WLViUw8nEZ and learn how to build a personal brand people can’t ignore.
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