Simon Sinek just shocked the world on The DOC podcast:
He revealed AI companies are:
• Lying about AI's real purpose
• Designed to destroy human skills
• Making us dependent on them
I watched the 2-hour talk...
These are 5 moments that terrified the host: 🧵
First, we need to understand why Sinek's warning matters.
He's spent 15 years studying what makes humans tick at the deepest level.
Fortune 500 CEOs call him when they need to understand human behavior.
So when he says AI is destroying our humanity, I listen...
On Steven Bartlett's podcast, this normally optimistic thinker was visibly shaken.
"I'm not in the AI business," he said. "I am in the humanity business."
Then he strategically exposed the top 5 ways tech companies are using AI to weaken us.
Starting with this core deception:
1. They're selling us the destination while stealing the journey
"People say life is about the journey, not the destination," Sinek explained.
"But with AI, we only think about the destination."
Here's why that matters more than you think...
Sinek revealed he's not smart because his books exist.
He's smart because writing them transformed him.
"That excruciating journey is what made me grow."
AI promises to skip the journey entirely.
Which is exactly what tech companies want.
2. We're being trained to be helpless.
"My brain literally went on strike," Sinek said. "I can't remember phone numbers anymore."
But that was just the beginning.
Now they're coming for our ability to think, create, and connect:
"It's like AI provides boats for everyone," he warned.
"Except for the time there's a storm and you don't know how to swim."
Each convenience creates a dependency.
Each shortcut weakens a skill.
Until we can't function without their tools.
3. AI is destroying human relationships
Sinek shared a scary scenario:
You fight with your girlfriend. Ask ChatGPT for the perfect apology.
She asks: "Did you get this from ChatGPT?" You say yes.
"What makes people beautiful is that we get things wrong," he said.
We don't fall in love with perfection.
We fall in love with people who accept our imperfections.
AI removes the messy humanity that creates real connection.
Every automated response creates distance, not closeness:
4. The hypocrisy is staggering
When robots replaced factory workers, tech elites preached "reskill."
Now, AI threatens knowledge workers.
Suddenly, Sam Altman wants universal basic income.
"Funny how they care about job losses when it's THEIR jobs," Sinek noted.
5. What AI CEOs say privately is terrifying
Bartlett revealed what one major AI CEO admits behind closed doors.
It's very different from his optimistic public speeches.
"He's totally cool with the devastation coming," Bartlett said.
The obsession with power shocked even him:
Sinek's most haunting insight stayed with me:
"I am smarter because I did the work. Not because the work exists."
Every entrepreneur knows this truth.
You're not successful because your company exists.
You're successful because building it transformed you...
Here's what this means for the future:
As content becomes infinite, authenticity become scarce.
As automation increases, real human connection becomes a luxury.
As AI makes everything perfect, human imperfection becomes precious.
But there's solace in Sinek's message...
There are some things AI can never replicate:
• Your genuine voice
• Your lessons learned and comebacks
• Your transformation through challenges
• The wisdom you earned firsthand
In an AI world, these become your competitive advantage:
Today's top founders already see this shift:
• Shared stories get 10x engagement
• Authentic content attracts ideal clients
• Real experiences build stronger customer loyalty
People connect with people, not algorithms.
That's exactly why we created Thoughtleadr...
Founders—We’ll build your personal/company brand on 𝕏 (and beyond) without you lifting a finger.
To date, we've already helped 140+ founders get 3+ Billion combined views.
Interested in how we can do this for you? Book your free strategy call here: http://form.typeform.com/to/JWuXNkxQ?utm_source=kxpostbm
Thanks for reading!
About us:
2 years ago, we ( @thefernandocz & @timjcarden ) built @ThoughtleadrX.
A premium media agency building personal & company brands for founders, execs & investors to dominate socials.
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Video Credits:
https://www.youtube.com/watch?v=W4tqbEmplug
