11 companies built around a single product:
1. Crocs (2002) https://t.co/pIDjYo77we
Everyone said Crocs were "ugly."
Doctors and chefs loved them because they were comfortable and easy to clean.
They now sell 150 million pairs a year. Sometimes, being "ugly" pays off. https://t.co/XQtWbOjZK0
5. Tupperware (1946)
Earl Tupper created airtight containers from plastic waste.
But they weren't sold in stores until a woman named Brownie Wise suggested hosting parties at home.
That innovation in sales created the modern direct selling industry. https://t.co/ZesnEs2NmR
8. Red Bull (1987)
I found a Thai energy drink used by truck drivers to stay awake.
I modified it for Western tastes.
I spent 20 years perfecting ONE drink while others released dozens of flavors. https://t.co/0WRpJCbOcd
2. LEGO (1932)
He began making wooden toys during the Great Depression.
Plastic bricks were first used in 1949. The idea was simple: each brick had to fit together with all the others.
That commitment to compatibility still drives them today. https://t.co/55iQeXOHrK
3. Spanx (2000)
Sara Blakely cut the feet off her pantyhose to create seamless underwear.
She wrote her own patent to save $3,000.
That ingenuity turned into a billion-dollar revolution in shapewear. https://t.co/R9ZyjXbKZG
4. Plasticine (1956)
It started as a wallpaper cleaning company on the verge of bankruptcy.
Then a teacher used it in her class as play dough.
That shift toward children's toys saved the company and created a cultural icon. https://t.co/IgHWbdwNTY
6. WD-40 (1953)
The name says it all: it took 40 attempts to get the formula right.
Scientists created it to prevent Atlas rockets from rusting.
Nowadays most people use it to stop squeaky hinges.
More than 70 years later, they still use exactly the same formula. https://t.co/A2M0y2fbNB
7. Sriracha (1980)
David Tran fled Vietnam with nothing more than a recipe for hot sauce.
He never advertised, never changed the recipe, never raised the prices.
Salsa grew by word of mouth and became a global phenomenon. https://t.co/WVM60WKJLS
9. Duracell (1924)
He began manufacturing mercury batteries for military equipment.
For 100 years, they've had one mission: to make batteries that last longer.
That singular approach made them a household name. https://t.co/Yc5gc4Aieh
10. Carmex (1937)
Alfred Woelbing brewed the first batch in his kitchen to treat cold sores.
The recipe was so perfect that they never changed it.
87 years later, it is still made exactly the same way. https://t.co/nmul4GzVfw
11. White Claw (2016)
I saw an opportunity: health-conscious drinkers wanted something lighter than beer.
He created hard seltzer when no one knew what it was.
Now all the big beverage companies are trying to copy them. https://t.co/a8BuxCS3wt
Success is not about doing everything.
It's about doing ONE thing better than anyone else.
You don't need a list of products or a set of services to be successful.
You can do more with less.
I hope you've found this thread helpful.
Follow me @jim96040 for more.
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